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FAQ

How do you make a business story?

A great business story needs to engage emotionally to be successful. If it feels superficial, fake or poorly crafted it’s unlikely to resonate with your audience. We’ve talked about setting the scene and using a storyboard framework to give your story structure. Let’s explore a few ideas here to make your storytelling even more successful and supercharge your engagement. Make…
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Business photography independent opticians client consultation

What is the purpose of storytelling?

Storytelling has evolved over millennia with the purpose of sharing information, educating or entertaining our audience. In society storytellers are seen as valued members of a community. If we know a great storyteller, we’ll often gather around, waiting to be entertained. We’re a social species and we’re hard wired to tune in and engage with stories. And a great story…
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How can storytelling be used in a professional setting?

We’ve talked about using a storyboard to help you create the structure for your business story. Storytelling can be used in a professional setting in many other ways. Here’s a few simple ideas you can use to create your business photography story and use storytelling in a professional setting. Sharing a journey based on time is a simple technique to…
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Business photography independent veterinary practice with nurse checking the eye of a small dog

Why is storytelling in photography important?

Storytelling in photography is important because without a story, a photograph is one dimensional. It’s simply an image that records a scene. In the digital era, where photography is relatively cheap and quick to create, billions of photographs are taken everyday. Most are snapped on smartphones without much thought. Many will be saved on a photo roll and never looked…
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