There are many techniques of storytelling, but watch any drama or thriller and you’ll see ‘the story arc’ being used in various forms. It’s a simple structure that can be adapted to almost any story.
- To start, the scene is set and you get to know the characters.
- Followed by the “how and why” where you find out what happened.
- You’ll be kept guessing while the hero faces a series of challenges.
- Often the story will build and tension will be created to keep you engaged.
- And finally the story builds to a climactic scene delivering clarity and resolution…or not if they’ve decided to create a cliff-hanger ahead of series two!
In Donald Miller’s book, Building A StoryBrand, he develops this further and positions the business owner as the guide and the customer as the hero in the story. The villain is our customer’s problem or pain point, that you’re going to help them solve.
So translating this to visual content and photography, everything you show should be positioned on the story arc to guide your customer to the solution for their problem.
If you combine this approach with some of the other storytelling techniques I’ve shared, you’ll soon be creating powerful stories that create more interest, relevance and engagement.
Finally, consider how you can combine your photographic stories and your copy (your words) so they feel aligned. Share real images that show what it’s like to work with you and take your audience on a personal journey.
Are you ready to elevate your business storytelling photography?
If you’d like to find out more, get in touch with Nick on 07410 634158 or book a complimentary consultation call at a time that suits you.