A great business story needs to engage emotionally to be successful. If it feels superficial, fake or poorly crafted it’s unlikely to resonate with your audience. We’ve talked about setting the scene and using a storyboard framework to give your story structure. Let’s explore a few ideas here to make your storytelling even more successful and supercharge your engagement. Make…

Storytelling has evolved over millennia with the purpose of sharing information, educating or entertaining our audience. In society storytellers are seen as valued members of a community. If we know a great storyteller, we’ll often gather around, waiting to be entertained. We’re a social species and we’re hard wired to tune in and engage with stories. And a great story…

We’ve talked about using a storyboard to help you create the structure for your business story. Storytelling can be used in a professional setting in many other ways. Here’s a few simple ideas you can use to create your business photography story and use storytelling in a professional setting. Sharing a journey based on time is a simple technique to…

You’ll find lots of definitions of storytelling in business, but let’s try and keep it simple here. It’s all about using a story structure to keep your audience engaged in what you have to say. Just think about some of the presentations you’ve sat through over the years. There’s the presentation that rambles on far too long. There’s no energy,…

How do businesses do storytelling? You know you’re looking at a great business story when it flows and feels natural. That’s storytelling at its best. Combining simple storytelling images with great copy is a great way to engage your audience. Your images build a quick emotional connection and the copy reinforces the message and adds the details. Here’s a few…

Before you develop a story with photography, it’s important to make sure you have a framework in place. So grab a pen and paper or your favourite notes app and jot down – What you want to say. What’s your main message? Is it factual, educational or entertaining? How will you make it engaging and interesting? How will you make…

Imagine a powerful photograph that draws you in, takes you on a journey and leaves you wanting to know more. This is storytelling through photography. When we see a page of text it can be hard to quickly absorb the content and understand the main message. That’s why copywriters break up text with headlines and subheadings to help you navigate…

Well they say a picture paints a thousand words, but can a photo tell a story? When we look at photographs we tend to process the image really quickly, often in less than a second. We scan the image and our brain processes what we see and quickly fills the gaps. We get a sense of the mood, the occasion,…

There are many techniques of storytelling, but watch any drama or thriller and you’ll see ‘the story arc’ being used in various forms. It’s a simple structure that can be adapted to almost any story. To start, the scene is set and you get to know the characters. Followed by the “how and why” where you find out what happened.…

Storytelling in photography is important because without a story, a photograph is one dimensional. It’s simply an image that records a scene. In the digital era, where photography is relatively cheap and quick to create, billions of photographs are taken everyday. Most are snapped on smartphones without much thought. Many will be saved on a photo roll and never looked…