How do businesses do storytelling? You know you’re looking at a great business story when it flows and feels natural. That’s storytelling at its best. Combining simple storytelling images with great copy is a great way to engage your audience. Your images build a quick emotional connection and the copy reinforces the message and adds the details. Here’s a few…

Before you develop a story with photography, it’s important to make sure you have a framework in place. So grab a pen and paper or your favourite notes app and jot down – What you want to say. What’s your main message? Is it factual, educational or entertaining? How will you make it engaging and interesting? How will you make…

Imagine a powerful photograph that draws you in, takes you on a journey and leaves you wanting to know more. This is storytelling through photography. When we see a page of text it can be hard to quickly absorb the content and understand the main message. That’s why copywriters break up text with headlines and subheadings to help you navigate…

Well they say a picture paints a thousand words, but can a photo tell a story? When we look at photographs we tend to process the image really quickly, often in less than a second. We scan the image and our brain processes what we see and quickly fills the gaps. We get a sense of the mood, the occasion,…

There are many techniques of storytelling, but watch any drama or thriller and you’ll see ‘the story arc’ being used in various forms. It’s a simple structure that can be adapted to almost any story. To start, the scene is set and you get to know the characters. Followed by the “how and why” where you find out what happened.…

Storytelling in photography is important because without a story, a photograph is one dimensional. It’s simply an image that records a scene. In the digital era, where photography is relatively cheap and quick to create, billions of photographs are taken everyday. Most are snapped on smartphones without much thought. Many will be saved on a photo roll and never looked…

Have you wondered why does storytelling work in business? How can it make a difference to the quantity and quality of your customers? Let’s consider a typical business scenario. Imagine you’re looking for an accountant and you’ve whittled it down to two firms based on reviews, the services they offer and a couple of recommendations. They feel pretty similar so…

The key element for successful corporate storytelling is all about creating memorable content that connects and engages at an emotional level. When we think of corporate communication we often think of external comms. But what about the internal communication to educate, motivate and develop your employees. Corporates often have lofty mission statements and present their vision and values around the…

Creating the perfect news photograph requires a different approach to other styles of photography. News photographs tell a story in a slightly different way to other photos. A front page photograph in a newspaper article needs to grab your attention and get you turning the page or scrolling quickly. A news photograph is created to lead your eye with strong…