Photography is an essential part of your marketing. It’s not the only tool you can use, but having some carefully crafted branding photos that tell your story will help you bring your brand to life! What is brand photography? Brand photography is a collection of images you’ve created that are aligned with your brand identity and help you bring your…

I normally recommend personal branding photography for small business owners. If you run your own small business and you get to talk to and work with your customers, then personal branding photography is perfect for you. Most of us have a headshot that we use as a profile picture on LinkedIn and our social media sites, but a headshot will…

In the article “what is a personal branding photoshoot” I outlined the essential steps to help you plan and prepare for your personal branding photo session.  This process will help you understand what you should bring to a personal branding photoshoot. If you follow this simple process and work closely with your photographer, you’ll find you’re so much more relaxed…

When considering what you should wear to a personal branding photoshoot, a professional stylist will guide you with outfits that not only show you looking your best, but also sit comfortably with your brand. And choosing outfits that make you feel great, will give you that extra boost of confidence that really shows through in your personal branding photos. Recently…

In the article “how do you prepare for a personal photoshoot” I take you through the three stages of a personal branding photo shoot. The planning stage The personal branding photoshoot The edit and delivery of your photos During the planning stage you’ll do all the preparation, so your photoshoot goes smoothly on the day. As you research your brand…

Have you heard other business owners in your network taking about personal branding photography and wondered what it’s all about? Personal branding is a process where individuals and business owners market themselves as a brand and they communicate their story, their values and their personality through their brand. And one of the best ways to build a connection is with…

If you’ve decided to invest in a personal branding photoshoot you’ll probably be asking yourself… what do I do first and how do I prepare for the photo session? My advice is to shortlist 2-3 photographers and ask them how they’ll help you prepare for your personal branding photoshoot. It’s really important you like a photographers work , but you’ll…

Social media has transformed the way we personally brand ourselves. As individuals or small business owners we can’t compete with the global brands. However, with careful planning we can still build a carefully crafted personal brand, with a budget that’s realistic for most small businesses. In the article “What is personal branding?” we defined a personal brand as the perception…

Let’s head back to a time before social media and the internet, when only global celebrities, politicians and actors had personal brands. There simply weren’t the tools available for individuals and small business owners to develop and communicate their personal brand. But times have changed and it’s never been easier to develop a personal brand within your own sector or…

If you’re running your own business there’s a good chance you’re the face of your brand. When your clients decide to work with you, it’s because they love what you offer and they’ve bought into you and your personal brand. Personal branding is a process where individuals market themselves as a brand and they communicate their story, their values and…