Photography is an essential part of your marketing. It’s not the only tool you can use, but having some carefully crafted branding photos that tell your story will help you bring your brand to life!
What is brand photography?
Brand photography is a collection of images you’ve created that are aligned with your brand identity and help you bring your brand personality to life.
When it comes to brand identity you’ll want to consider the people in your photos, the stories you tell, the colours you use and the location for your photos. These all contribute to your brand identity.
Consistency is important too. Imagine if your logo and your website uses soft pastel colours and muted tones and that’s reflected in all your photography and suddenly you throw in set of photos that are super saturated, bold and punchy! They’re going to standout and clash. So once you’ve established a brand identity it’s best to stick with it.
What about personal branding photography?
If you’re a small business owner, there’s a good chance you’re heavily involved in the day to day running of the business and you’re probably the face of your brand too.
You do the marketing, the sales, the finances and you probably deliver the services or make the products too. When someone decides to buy your product or service they’re buying into you. So being visible should be at the top of your list. Your customers and your future clients get to see you in action and they can start to imagine themselves working with you.
If a photo branding photoshoot fills you with dread I’d really encourage you to explore the options and find a photographer you really connect with. The benefits of having an amazing set of branding photos outweighs any fear you may have. And I can promise that afterwards you’ll look back and wonder what you were worried about.
A professional branding photographer is used to photographing people just like you. It’s nothing like a fashion shoot with loads of people on set. It can be a very private process that allows you to relax and be yourself. Your photographer should also support and guide you through the planning stage, helping you develop your shot list and choosing locations that connect with your brand.
If you’d like to find out more about creating your branding photos, I’ve written a series of personal branding photography FAQs. Clients often ask me these questions, so I hope you find them helpful.
Would you like to book a call to discuss your personal branding photography? If you’d like a chat you can book a complimentary consultation call here.