If you’re running your own business there’s a good chance you’re the face of your brand. When your clients decide to work with you, it’s because they love what you offer and they’ve bought into you and your personal brand.
Personal branding is a process where individuals market themselves as a brand and they communicate their story, their values and their personality through their brand. And one of the best ways to build a connection is through personal branding photography.
During a personal branding photography session, the main focus is creating a set of storytelling images that show you and what you do. The aim is to invite your audience and your future customers into your world and show them what it’s like to work with you. These are images that break down the barriers and allow your audience to get to know you better.
In our busy digital world we’re bombarded with thousands of images every day, so you need to standout. Whether it’s on your website or your social posts, you need images that look authentic, capture your personality and cut through the noise.
If you’re working with a professional photographer, before your photo session they’ll encourage you to invest time in the planning stage, This is the most important part of the process, where you’ll explore your brand positioning, your target audience, the key messages and the stories you can bring to life through your photography.
You’ll also explore location ideas as the place you choose for your photography makes a huge contribution towards the look and feel of your photos.
If you invest the time up front you’ll come away from your personal branding photo session with a set of images that feel on brand, tell your story and allow you to bring your website and social feeds to life.
If you’d like to find out more about creating your branding photos, I’ve written a series of personal branding photography FAQs. Clients often ask me these questions, so I hope you find them helpful.
Would you like to book a call to discuss your personal branding photography? If you’d like a chat you can book a complimentary consultation call here.