What is a personal branding photoshoot?

In the article “how do you prepare for a personal photoshoot” I take you through the three stages of a personal branding photo shoot.

• The planning stage
• The personal branding photoshoot
• The edit and delivery of your photos

During the planning stage you’ll do all the preparation, so your photoshoot goes smoothly on the day.

As you research your brand and your ideal client you’ll be super clear what makes you unique and the style and personality you want to convey.

A great way to bring this all together is to create a mood board. You can capture different locations, poses, colours, styles, in fact anything you feel will help to guide the look you’re after. I share a private Pinterest board with all my clients and they find it really helpful. It’s such a simple way to capture and share ideas.

Creating a shot list for your personal branding photoshoot is a great way to give some structure to your shoot too. Kick off by thinking how you’ll use your images. This will give you some ideas to get started. If they’re for your website or a social media campaign it’s worth having a chat with your web designer or social media agency as well, so you can get their input.

While you’re brainstorming ideas have a think about the stories you want to tell and what kind of photos would help bring these stories to life.

We’ll also explore location ideas – some popular choices include your home, where you work, local community spaces, coffee shops, hotels or Airbnb’s. It’s worth exploring the options so I can help you decide which location will help bring your personal branding story to life. It may also come down to your budget and the costs to hire a space.

You’ll also want to consider your outfits, which make a huge contribution to the look and feel of your photos. I always encourage my clients to choose outfits they feel comfortable wearing, but sometimes getting advice from a professional stylist can make all the difference. If you’d like some recommendations let me know during your consultation call.

Finally we come to the day of your photoshoot – this is where we bring everything together!

You’ll feel confident that your shot list is sorted, you’ve chosen a location that’s been carefully selected and you have a set of outfits that show you looking your best.

All you need to do is relax and have some fun as you create an amazing set of personal branding photos that tell your story!

If you’d like to find out more about creating your branding photos, I’ve written a series of personal branding photography FAQs. Clients often ask me these questions, so I hope you find them helpful.