Have you heard other business owners in your network taking about personal branding photography and wondered what it’s all about?
Personal branding is a process where individuals and business owners market themselves as a brand and they communicate their story, their values and their personality through their brand.
And one of the best ways to build a connection is with personal branding photography. When you have your own portfolio of fabulous personal branding photos, it makes the job of marketing yourself on your website and social media so much easier – finally you have a set of branding photos you love and feel proud to share.
Images have been used to tell stories for millennia and there’s a reason why – it works!
When we look at an image we have an emotional reaction, and it only takes a second or two. We can read the energy, feel the warmth, spot the location and our brains process the details and fill the gaps to create a complete picture in an instant.
Compare that to reading a page of text!
It may take us a few minutes to read and process a paragraph of text. It’s much slower and relies on the reader interpreting the information we’ve just shared with them.
Don’t get me wrong, your words and what you say are incredibly important too.
By combining engaging personal branding photography with carefully crafted headlines, supported with written storytelling you can take your audience on a journey and draw them into your world and the value you offer.
My clients often tell me they struggle creating a visual story but the more you do it, the more instinctive it becomes. Once you’ve worked out who your ideal client is and how you how help them, you’ll find it so much easier to come up with creative ideas.
If you need some help, give me a call and I’ll share my top tip for capturing all your visual storytelling ideas.
Let’s look at some of the benefits of personal branding photography
First of all, your branding photos will help you create a great first impression
You might have heard this stat. You have about seven seconds to build a connection when someone lands on your website. If they don’t like what they see they’ll bounce. So in that short time, they need to read an engaging headline, confirm they’re in the right place and feel an emotional connection. This is where your personal branding photography can make all the difference. Your images quickly communicate your confidence and warmth and reveal a window into your world. Getting this right can be the difference between them scrolling and bouncing!
Your personal branding photos will help you build a connection with your audience
If you’re running a small business there’s a good chance your clients will be working with you! So the relationship and rapport your clients have with you is so important. Personal branding photography helps you break down the barriers and your clients can start to imagine themselves working with you.
And you’ll naturally share your personality
Sharing your personality and what makes you – you, is so important. Your customers really do want to get to know you.
So showing them what you’re passionate about, how you make or deliver your product or service and your journey, are all great topics to talk about. And if you can bring your personality to life with personal branding photography you’ll build even stronger connections.
If you’d like to find out more about creating your branding photos, I’ve written a series of personal branding photography FAQs. Clients often ask me these questions, so I hope you find them helpful.
Would you like to book a call to discuss your personal branding photography? If you’d like a chat you can book a complimentary consultation call here.