Social media has transformed the way we personally brand ourselves. As individuals or small business owners we can’t compete with the global brands. However, with careful planning we can still build a carefully crafted personal brand, with a budget that’s realistic for most small businesses.
In the article “What is personal branding?” we defined a personal brand as the perception of an individual based on their knowledge and expertise in a particular business niche or market.
We also expanded this and identified eight elements that contribute to your personal brand, ranging from your values, to how you look and sound.
So if you’re thinking “how do I personally brand myself”, you’ll need to consider all the elements and apply them consistently. It’s this consistency that reinforces your message and helps you develop your personal brand.
As your business grows, it may no longer be practical to do all the work yourself. As you get busy you may decide to work with other professionals, so you can focus on your skills to generate your business growth.
You’ll also want to have the confidence that handing over your marketing won’t destroy the integrity of your brand.
In the article “Photographs that capture your personality; Copy that sounds like you” I explore two areas that businesses most commonly hand over to other professionals – their copywriting and photography.
Carefully crafted copyrighting and personal branding photography are powerful on their own, but it’s important to remember that your words and images need to work together too. If they convey different messages, it creates a disconnect between the two which doesn’t help your audience. So if you’re going to handover your photographs and your words, working with professionals who really get you and your brand is essential.
If you’d like to find out more about creating your branding photos, I’ve written a series of personal branding photography FAQs. Clients often ask me these questions, so I hope you find them helpful.
Would you like to book a call to discuss your personal branding photography? If you’d like a chat you can book a complimentary consultation call here.
