Have you wondered why does storytelling work in business? How can it make a difference to the quantity and quality of your customers? Let’s consider a typical business scenario. Imagine you’re looking for an accountant and you’ve whittled it down to two firms based on reviews, the services they offer and a couple of recommendations. They feel pretty similar so…

The key element for successful corporate storytelling is all about creating memorable content that connects and engages at an emotional level. When we think of corporate communication we often think of external comms. But what about the internal communication to educate, motivate and develop your employees. Corporates often have lofty mission statements and present their vision and values around the…

Creating the perfect news photograph requires a different approach to other styles of photography. News photographs tell a story in a slightly different way to other photos. A front page photograph in a newspaper article needs to grab your attention and get you turning the page or scrolling quickly. A news photograph is created to lead your eye with strong…