Case Study: Joe’s Bakery – a collaboration between Nick Cole Photography and Kerslake Design

When you create a new website, capturing the essence of your business is so important.

Simply showing what you do isn’t enough any more. It’s essential to connect emotionally if you want your customers to engage with your products and services.

An opportunity to collaborate

Recently I had an opportunity to work with Martin Kerslake from Kerslake Design.

As a regular customer of Joe’s Bakery in Bristol, Martin realised their website needed a refresh to capture the true spirit of the business.

Following a few meetings, Joe’s Bakery asked Martin to create their new website. Martin instinctively felt the new website needed more visual storytelling photography to capture the character of the business, and this is where I got involved.

The benefits of bespoke photography

For many clients, who don’t have an in-house marketing team on hand, hiring a professional is a leap of faith. But Joe’s understood Martin’s vision. Additionally, they saw the benefit of using their own photography to create something unique.

The combination of storytelling photography and Martin’s design skills resulted in a new website that feels individual and perfectly aligned to the business.

Here’s a case study, exploring the initial concept through to the collaborative design process and the final website.

Finally a huge thanks to the team at Joe’s for all their support to bring their new site to life.