Websites need content like doughnuts need jam
Have you ever bitten into a jam doughnut only to realise that there is a tiny blob of jam in a mountain of dough? It’s a very disappointing experience.
Martin recognised that if he were to create a new website using the existing photos, it would risk leaving the audience disappointed. A few shots snapped on a camera phone wouldn’t be enough to satisfy the appetite of discerning website visitors. Sure, it would look like a website, it would function like a website. But it would lack that delicious, generous dollop of jam in the middle.
To remedy this, Martin enlisted the help of Nick Cole Photography. In sharing his vision for the site, Martin invited another professional onboard – a boon for the client, as two heads are better than one. Nick agreed that there was considerable potential to tell a visual story with the website; his photography skills could bring an extra dimension to the project.
The client was clear that the website and the images should uphold the community feel of the bakery. Martin prepared some ‘flats’ – mock-ups of how the website could look. Nick shared example images to demonstrate the style of photography that would achieve their aims. Together they illuminated the possibilities for the client, held their hand through a process that the team at Joe’s Bakery was unfamiliar with. Martin and Nick were singing from the same hymn sheet and their unity demonstrated to the client that they were in safe hands.