Does your food and drink photography whet your customer’s appetite?
Food and drink meets our need to nourish ourselves. But it’s so much more. It’s social and fun, hits our pleasure zone and reminds us of our childhood and our travels!
Just think about the number of food related marketing messages you’ve seen in the last month. We’re bombarded with content, especially from the big brands. So, if you’re lucky enough to work in this amazing industry you’ll know how important it is to tell your story and stand out from the crowd.
Recently I photographed three family owned food businesses based in the Somerset village of Rode. They have a unique story, a place in the community and a band of loyal customers.
Joe Wilkin from the Village Baking Co. (featured above) can be found creating his sour dough loaves, cinnamon buns and weekly specials in his small bakery in the heart of Rode. You can’t miss Joe, with his striking red beard and pin striped flour coated apron.
This is a young business that’s quickly built a loyal following. Sourcing ingredients with provenance and serving the community and local retail outlets.
During lockdown many of us have reconnected with local producers and the importance of community and celebrating the simple pleasures in life feels more important than ever. So it’s great to see The Village Baking Co. thriving in these challenging times.
Ben Tollworthy from Somerset Foodie is another great example of a business responding to a gap in the market. Somerset Foodie sources those hard to find ingredients, to help you create amazing food, simply and quickly at home.
When you meet Ben you realise he’s a foodie by name and by nature. Ben’s full of energy, passionate about the suppliers he works with and the ingredients he sources.
He’s pretty comfortable in front of the camera too. And if you sign up to the Somerset Foodie newsletter you’ll get a dose of video inspiration landing in your inbox every week.
Showing your face and connecting with your audience is so important. Share your journey, build a relationship and you’ll see your customers return time and time again.
And last but not least, this is Tim Fussel. The Fussel family have farmed in Somerset for generations. Back in 2005 they set up Fussel Fine Foods and now they grow and cold press their rapeseed to produce oils, dressings and mayonnaise.
This is a great example of a family owned business taking a simple ingredient and carefully creating a wonderful and versatile product.
I photographed Tim in November, so we we were a little early to see the golden yellow rapeseed in the fields. It’s still important to check the crop though, and to make sure it’s on track for next year’s harvest.
Back in the pressing room is where the magic happens! This is where the rapeseed is cold pressed and filtered, creating a wonderful golden and versatile oil.
Tim’s a character and anyone who’s met him will probably be left wondering if rapeseed oil runs through his veins!