Case study – Storytelling photography with Premier Heating Solutions

Sector: Plumbing and Heating Services

About the client

Premier Heating Solutions is a highly rated plumbing and heating business based in Pangbourne near Reading, looking after customers in Berkshire, South Oxfordshire and North Hampshire. Its trusted team of directly employed engineers helps deliver incredibly high customer service and support standards.

Premier Heating Solution’s brief

In 2024 Premier Heating Solutions started a project to update their website. The project focused on clarity, customer service and engaging visual content, with storytelling photography showing their team working on client projects.

The marketing team retained a few of the strongest images from previous photoshoots, with new heating engineering photography blending with the existing style and colour profile.

Our approach

Working closely with the Premier Heating Solutions marketing manager the brief was developed and a shot list agreed. 

Photography took place at four locations with two full days of photography. Clients, locations and spaces were selected to reflect typical customer profiles, and a broad mix of plumbing and engineering jobs were photographed in a natural and relaxed style.

Clients and employees were photographed throughout the project to ensure the photography was authentic. An additional benefit of this approach is the team are recognisable. The heating engineers you see on the website are the same team who will visit to quote, or work on your heating repair or installation.

This style of photography required a supportive approach, guiding and helping the team relax in front of the camera.

Nick Cole photographing two heating engineers as they discuss a project in a client's home
Nick Cole photographing a female client as she explore the Premier Heating Solutions website
Nick Cole photographing a Premier Heating Solutions client consultation

The results

Premier Heating Solutions created a modern, fresh and easy to navigate website. Throughout the site engaging storytelling photography helps build an emotional connection with the viewer. The combination of authentic heating engineering photography, clear headlines and a call to action, guides the viewer. There’s an opportunity to learn more, speak to an expert or book a service or repair. 

Working with Nick was an absolute pleasure

He was patient and took the time to truly listen to our brief, helping us develop a detailed plan for the shoot that perfectly delivered the outcome we were looking for. Not only was Nick highly professional, he also showed great interpersonal skills, making our team and the homeowners at the shoot locations feel instantly at ease.

His ability to connect with everyone involved really contributed to a smooth and successful experience. We would thoroughly recommend Nick and look forward to collaborating with him again in the future

Rebecca Wise, Marketing Manager, Premier Heating Solutions

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