I’ve been working with Action on Addiction for the last 18 months, helping them create new visual content.
As a leading national charity, they offer high quality residential rehab and community-based addiction treatment. They also provide a range of education programs for professionals seeking to develop their skills in the field of addiction. People are at the heart of the work they do, with touch points including donors, educators, students and the many families affected by addiction.
Rosie Park, Head of Marketing has been developing the charity’s marketing strategy to broaden their reach. As part of the briefing process she explained that building a new image library with real content was essential to deliver the strategy. If you’ve used stock images you’ll know their limitations. They can be a quick fix, but they don’t always fit with your organisation’s culture and values. Rosie quickly realised they needed authentic images to connect with their audience.
Over the last 18 months I’ve worked closely with the charity and photographed members of the management team, students, families, educators and donors. It’s been incredibly important to understand the charity’s work to ensure I created content that aligned with their values.
Working with Action on Addiction
The charity chose me for my authentic people photography as they wanted images that felt real. Building a close working relationship is incredibly important, particularly when you’re working with a new client. It’s really important to get to know the business, the culture and the people you’ll be working with.
The charity shared a brief for each shoot and we agreed on suitable locations and a shot list. The brief was essentially to capture a variety of emotions connected to their core marketing messages. We weren’t photographing models, just normal people taking time out of their day, so it was important to build trust and guide our volunteers to get the results we were looking for. We also had the opportunity through the extended shoots to capture some more traditional headshots of the management team, community events and reunions.
What did we achieve?
I don’t see a project with a client as a one off. It’s an opportunity to build a long-term relationship. If you deliver your best work, keep listening and challenging yourself, you’ll build a great working partnership.
Action on Addiction have been really pleased with the results. The images are being widely used on their website and throughout their print marketing material including postcards, pop up banners and their last two annual reports.
Learn more about my corporate marketing photography.