In this feature I explain some of the differences between business headshot photography and personal branding photography. I’ve also included a few tips to help you get started.
You’ll be familiar with the term headshot photography. It’s your head and shoulders business photo that shows you looking your best.
You’ll probably have a few versions of a headshot on your social media profile, your website and maybe your email signature. Think of your headshot as a visual handshake. It allows people to connect with you quickly and put a face to the name.
If you’ve added your business headshot to LinkedIn or other social sites, you’ll know they have pretty tight guidelines and there’s limited space. So a headshot isn’t the place for story-telling and lots of detail.
We’ll explore headshot photography more in future posts. For now here’s a few tips if you’re thinking of getting a new headshot.
- Look professional and approachable. Your headshot should feel genuine and encourage clients to connect with you?
- Avoid outdated photos that don’t reflect how you look now.
- Make sure it’s a headshot and your head and shoulders occupy most of the space. You want anyone viewing your headshot to be able to see you and connect with you quickly.
- Dress in your normal style. You want the photos to look real, so choose an outfit you feel comfortable in.
- Keep your business headshot background uncluttered and guide the viewer to connect without distractions.
- Avoid selfies, cropped holiday photos and filters that can quickly fall out of fashion.
Personal Branding Photography
Personal branding photography combines images of you with your brand message. You’ll want to include many of the elements of a great headshot with a warm, engaging and approachable image. However, it’s also essential to incorporate your brand message in your photos and tell a story about who you are and what you do.
It’s worth investing your time to get the most out of your personal branding photography session. A good personal branding photographer will guide you, but you’ll need to do the groundwork to ensure you communicate the essence of your brand.
Let’s get started with a few simple tips.
- You know your ideal client and how you can help them. Use this insight to create images that tell a story, connect and build trust.
- Make sure your images and your copy are aligned. If you have time, create a mood board to help you define your preferred style. You’ll be able to use your mood board to brief your photographer too.
- What’s the visual story you want to tell? Think about your brand, your workspace and the tools of your trade. What could you include in your photos to bring them alive?
- If your work space isn’t suitable, what’s available nearby?
- Can you incorporate the seasons to build a bank of images?
- Are there any complimentary colours we can build into your branding photos?